We'd been running Google Ads ourselves for about a year and getting almost nothing from it. Sehrish audited the account, found we were spending half our budget on completely irrelevant searches, fixed the structure, and within three weeks our cost-per-lead dropped by more than half. Should have done it sooner.
Google Ads Agency · Lewisham · SE13 · SE6 · SE4 · Catford · Brockley
Google Ads
& PPC Management
for Lewisham
Businesses
Right now, people in SE13, SE6, and SE4 are searching Google for what you do. If your business isn't at the top, those calls are going to someone else. We run Google Ads campaigns for Lewisham businesses — Search, Shopping, and Display — built to turn clicks into actual enquiries, not just traffic numbers. Led personally by Sehrish Sattar. Leads from day one.
Free account audit
Leads from day one
SE13, SE6 & SE4 targeting
No lock-in contracts
Free Audit — No Obligation
Is Your Google Ads Budget Going to Waste?
Tell us your business and what you're currently spending. We'll audit your campaigns — or build a plan from scratch if you're not running Ads yet — and tell you exactly what needs to change.
🔒 Your details are safe with us. Sehrish responds within 2 hours.
Audit Request Received!
Sehrish will review your account and be in touch within 2 hours with an honest assessment of what's costing you money — and what to fix first.
48hr
Typical time to first lead after campaign launch
200+
Google Ads campaigns built and managed
5.0
Google rating from 47 client reviews
Google Ads Services — Lewisham
Google Ads & PPC
Services for
SE13, SE6 & SE4
Every campaign is built and managed personally by Sehrish Sattar — no account managers, no offshore teams. You deal with one person who knows your business and the Lewisham market.
01
Google Search Ads — Lewisham
Text ads at the top of Google when someone in Lewisham searches for your service. We research the exact terms your customers use in SE13, SE6, and SE4 — "emergency plumber Lewisham," "accountant Catford," "beauty salon Brockley," "electrician Hither Green" — and build tightly themed ad groups around them. Every campaign includes conversion tracking so you can see which searches turn into actual enquiries, not just clicks.
Get started02
Google Shopping Ads — Lewisham
If you sell products — online or from a physical shop in Lewisham — Shopping campaigns put your products in front of buyers at the moment they're searching. We build and optimise your product feed, set up the Merchant Center, and structure campaigns to push budget toward your best-margin products. Shopping ads show your product image, price, and business name — pre-qualified clicks from people who've already seen what they're buying before they hit your site.
Learn more03
Display & Remarketing Campaigns
Most visitors don't enquire on their first visit. Remarketing fixes that by showing your ads to previous visitors as they browse elsewhere — keeping your Lewisham business front of mind until they're ready to contact you. Display campaigns also build brand awareness across the web at a lower cost-per-click than Search. We handle audience setup, creative direction, and bidding strategy from day one.
Learn more04
Google Ads Audit — Existing Account
Already running Google Ads but not seeing results? We audit your account from the ground up — keyword match types, negative keyword gaps, Quality Scores, ad copy relevance, landing page alignment, conversion tracking setup, bid strategy, and wasted spend. Most accounts we audit are losing 30–50% of their budget to irrelevant clicks. We tell you exactly where the waste is and what it would take to fix it, with no obligation to engage us further.
Get a free audit05
Campaign Setup & Build — New Accounts
Starting from zero. We set up your Google Ads account, install conversion tracking on your site, build the campaign structure, research and group keywords by intent, write ad copy for every ad group, configure location targeting to your specific Lewisham service area, build negative keyword lists, and choose the right bid strategy. A properly built campaign — not a templated one — before we spend a penny of your budget.
Get a quote06
Ongoing PPC Management & Optimisation
A Google Ads campaign needs regular attention to perform well. We check your campaigns weekly — adding negative keywords, testing new ad copy, adjusting bids by device and time of day, pausing underperformers, scaling what works. Every month you get a clear report: spend, clicks, conversions, cost-per-lead, and what changed. No jargon, no dashboard logins — just the numbers that tell you whether it's working.
View packages07
Hyper-Local Targeting — SE Postcodes
Google Ads lets you target exactly where your customers are. If you serve SE13 and SE6 but not SE4, we set it that way. If you want a 3-mile radius around your Lewisham premises, we do that. Budget only reaches the postcodes you can actually serve — no clicks from Catford when you only cover Hither Green, no spend outside the borough when you're a local trade. This is how unmanaged accounts quietly bleed money every day.
Get started08
Call & Lead Tracking Setup
If you don't know which keywords are generating phone calls, you're making decisions blind. We set up conversion tracking to capture calls, form submissions, and any other action that represents a real lead. Google call tracking, click-to-call extensions, and form tracking are configured as standard. Once in place, you can see exactly which searches, ads, and campaign types are generating revenue — and we optimise toward them.
Learn more09
Google Ads + Website — Lewisham
Google Ads only converts well when the landing page matches the ad. A generic homepage doesn't do it. We build dedicated landing pages for your Lewisham campaigns — matched to the specific search term, clear call to action, fast to load — that improve Quality Score, lower cost-per-click, and convert more clicks into enquiries. If you need both a new website and Google Ads, we handle the whole thing in one package.
View web designThe Process
How We Build
Google Ads That
Actually Convert
in Lewisham
Most Google Ads accounts fail for the same reasons: wrong keyword match types, missing negatives, weak landing pages, no proper conversion tracking. We fix the foundations before a penny gets spent.
01
Free Account Audit or Brief
If you're already running Google Ads, we audit the account first — finding wasted spend, structural problems, and the quick wins. If you're starting fresh, we go through your business, services, Lewisham service area, budget, and goals. That conversation shapes everything: campaign structure, keyword strategy, what success looks like for your specific situation. No two businesses get the same setup.
02
Keyword Research & Campaign Structure
We research the actual search terms Lewisham customers use — including long-tail variations, SE postcode modifiers, neighbourhood-level terms like "Catford plumber" or "Brockley accountant," and competitor terms worth bidding on. Keywords are grouped by intent, not just relevance. Tight ad groups with matched keywords and ads push Quality Scores up and cost-per-click down — that's how your budget goes further.
03
Conversion Tracking & Account Build
Before anything goes live, we install conversion tracking — phone calls, form submissions, live chat, whatever counts as a real lead for your business. This step is the most important and the most skipped. Without it you can't tell which keywords are generating revenue versus just traffic. We get this right from the start, not as an afterthought.
04
Ad Copy & Landing Pages
We write multiple ad variants for each ad group — headline combinations, descriptions, and calls-to-action matched to the search intent and your Lewisham audience. Where needed, we build or advise on dedicated landing pages that match the ad promise. An ad matched to its landing page gets a better Quality Score, cheaper clicks, and a better conversion rate — all three improve together.
05
Launch, Monitor & Optimise
The first two weeks after launch need close attention. We add negative keywords daily as irrelevant searches come in, monitor Quality Scores, and adjust bids. After that we move into monthly optimisation: testing new ad copy, refining match types, adjusting for device and time-of-day performance, scaling budget toward what's converting. You get a plain-English monthly report covering every metric that matters.
Campaign Setup Checklist — Lewisham
SE13 · Search · Active
Conversion tracking installed — calls, form submissions, and live chat tracked from day one
Location targeting set to SE13–SE4 — no spend outside your Lewisham service area
Negative keyword list active — blocking irrelevant searches before budget is spent
Ad groups themed by service — tight keyword-to-ad relevance for Quality Score
3+ ad variants per group — RSAs with Lewisham-specific messaging in testing
Ad extensions configured — call, sitelink, location, and callout extensions live
Bid adjustments set by device — mobile vs desktop performance split tracked
Landing page matched to ad — Lewisham-specific page, not generic homepage
Monthly optimisation cycle — negative additions, copy tests, bid reviews ongoing
Why It Works
Why Lewisham
Businesses Use
Google Ads
Lewisham has a dense commercial area spanning SE13, SE6, SE4, and into Forest Hill and Sydenham. When someone in that area searches Google for your type of business, the ads at the top get clicked first. Here's why it works — and what separates a campaign that converts from one that burns through budget with nothing to show.
Leads from day one — not weeks
SEO takes 60–90 days to shift rankings. Google Ads goes to the top of search the day your campaign launches. For Lewisham businesses that need enquiries now — whether you've just started, lost a contract, or have capacity to fill — Ads is the faster route. A properly built campaign typically generates the first leads within 24–48 hours of going live.
You only pay for relevant clicks
Google Ads is pay-per-click — you're charged only when someone actually clicks. When the campaign is built properly, with tight keywords and a solid negative list, those clicks come from people in Lewisham who are actively looking for what you do. That's a fundamentally different prospect from someone who sees a flyer or a social post.
Your postcodes only — no wasted budget
You can target by postcode, radius, or borough. If you serve SE13 and SE6 but not SE4, we configure it that way. If you work within a 2-mile radius of Lewisham High Street, we set that. No clicks from outside your area — which is exactly how most unmanaged accounts quietly lose money every single day.
Every pound is measurable
With proper conversion tracking, you can see what each enquiry costs you. A campaign generating leads at £20 each is clearly worth running. One generating leads at £150 each needs fixing or stopping. Most advertising channels can't give you that level of clarity. Google Ads can — if the tracking is set up properly, which most accounts skip entirely.
Google Ads vs Other Channels — Lewisham
| Channel | Speed | Targeting | ROI Clarity |
|---|---|---|---|
| Google Search Ads | Day 1 | Postcode-level | Fully trackable |
| Local SEO | 60–90 days | Area-level | Mostly trackable |
| Facebook / Meta Ads | Few days | Interest-based | Partially trackable |
| Leaflets / Print | Days to weeks | Area-level | Hard to measure |
Google Search Ads captures people who are actively searching for your service right now. That intent is something other channels can't match — which is why conversion rates are typically higher than social or display.
Lewisham areas we target
SE13 (Lewisham town centre, Hither Green, Lee) · SE6 (Catford, Bellingham, Downham, Rushey Green) · SE4 (Brockley, Crofton Park, Honor Oak) · Forest Hill · Sydenham · Ladywell · New Cross · London Borough of Lewisham
What Our Clients See
Real Numbers from
Real Campaigns
48hr
Typical time to first lead after a properly-built campaign goes live
30–50%
Budget wastage found in most accounts we audit, before any spend changes
200+
Google Ads campaigns built and managed across London and the UK
5.0
Google rating across 47 reviews from our own clients
Transparent Pricing
Google Ads Pricing
for Lewisham Businesses
Fixed fees — no percentage-of-spend model. Your ad budget goes directly to Google, not to us. All packages include personal management by Sehrish Sattar.
Campaign Setup
£299 one-off
For Lewisham businesses starting Google Ads from scratch. We build it right before spending a penny.
- Account creation & structure
- Keyword research for SE13–SE4
- Ad copy written for each group
- Negative keyword list built
- Conversion tracking installed
- Location targeting configured
Full PPC Management
£199/mo from
Ongoing Google Ads management for Lewisham — weekly optimisation, monthly reporting, continuous testing.
- Weekly negative keyword additions
- Ad copy A/B testing
- Bid strategy optimisation
- Device & time-of-day adjustments
- Monthly plain-English report
- Conversion tracking maintained
- No minimum contract
Account Audit
£149 one-off
Already running Ads? We audit your account and tell you exactly where the waste is and what to fix.
- Full keyword & match type review
- Negative keyword gap analysis
- Quality Score audit
- Conversion tracking check
- Ad copy performance review
- Written recommendations report
Ad spend (your budget to Google) is separate and goes directly to your Google account — we never handle client ad spend. Management fees above cover our time only. Setup is included free when you sign up to ongoing management.
Client Feedback
Real Results from
Real Businesses
★★★★★
5.0 — Google Reviews
I was sceptical about Google Ads — too many stories about money vanishing with nothing to show for it. Sehrish set everything up from scratch, got the tracking right, and I could see from day three which keywords were generating calls. Four months in and it's our main source of new customers. The transparency is what got me.
We needed leads fast after taking on a new member of staff with capacity to fill. The campaign was live within a week and we had four enquiries in the first 48 hours — good quality, not tyre-kickers. Sehrish is straight with you about what's working and what isn't. No fluff.
Common Questions
Google Ads
Lewisham
FAQ
Questions we hear regularly from Lewisham business owners. Not covered here? Message us on WhatsApp.
💬 Ask on WhatsAppHow quickly will I get leads from Google Ads in Lewisham? +
Google Ads can generate enquiries from the day your campaign goes live — there's no waiting for rankings to build the way SEO requires. Most Lewisham clients see their first leads within 24–48 hours of launch. The key is having proper conversion tracking installed before you go live, so you can tell which searches and ads are generating actual contacts rather than just traffic.
What budget do I need for Google Ads in Lewisham? +
There's no minimum Google imposes, but you need enough data to optimise the campaign properly. For most Lewisham service businesses, a daily budget of £15–£40 (roughly £450–£1,200/month in ad spend, paid directly to Google) gives you enough volume to see what's working within 30 days. Competitive sectors like legal, dental, or building trades may need more. We'll give you an honest estimate for your specific market before you commit to anything.
How much does Google Ads management cost in Lewisham? +
Campaign setup is a one-off fee from £299. Ongoing monthly management starts from £199/month. This covers our time — keyword monitoring, negative additions, ad copy testing, bid adjustments, and reporting. Your ad spend goes directly to Google and is completely separate. We don't charge a percentage of spend, which means our incentive is to make your budget as efficient as possible, not to grow it unnecessarily.
Can you target Google Ads to specific areas like SE13 or SE6? +
Yes. Google Ads location targeting lets us focus on SE13, SE6, SE4, or any combination of postcodes and radius areas. If you only serve part of the borough, we only target that part — no budget spent on clicks from outside your service territory. We can also set bid adjustments to push harder in your highest-value areas while still appearing in others at reduced spend.
I'm running Google Ads but getting poor results — can you help? +
This is one of the most common situations we see. Most self-managed or agency-managed accounts we audit have the same problems: broad match keywords burning budget on irrelevant searches, missing negatives, low Quality Scores from mismatched ad groups, no real conversion tracking. Our paid audit (£149) goes through every one of these and gives you a written report of what's wrong and how to fix it — whether you engage us for ongoing management or not.
Is Google Ads or local SEO better for my Lewisham business? +
They work on different timelines. Google Ads delivers leads from day one but costs per click — when you stop paying, the leads stop. Local SEO builds Google Maps and organic rankings that generate free traffic long-term, but takes 60–90 days to move. Most Lewisham businesses get more from running both: Ads for immediate lead volume while SEO builds momentum in the background. We manage both and can give you an honest view of which makes sense for your current situation.
Do I own my Google Ads account? +
Yes, always. We set up or manage campaigns inside your own Google Ads account, which you own and control. You can see everything we do, pause or stop at any time, and take the account elsewhere if you ever need to. We don't hold accounts hostage — this is something you should always verify before engaging any PPC agency.
What types of Lewisham businesses do you run Google Ads for? +
We work with trades (plumbers, electricians, builders, roofers), health and beauty, professional services (solicitors, accountants, financial advisers), food and hospitality, retail, estate agents, and service businesses across SE13, SE6, SE4, and the wider Lewisham borough. If people search Google for your type of business in Lewisham, Google Ads is almost certainly worth testing.
Web Studio London is a Google Ads agency serving Lewisham — covering SE13, SE6, SE4, and the wider London Borough of Lewisham. We build and manage Google Search, Shopping, and Display campaigns for independent businesses, trades, and professional services across the Lewisham area. Founded and run personally by Sehrish Sattar — no account managers, no outsourcing.
Google Ads Management in Lewisham
Google Ads for Lewisham businesses puts your service at the top of search results when customers in SE13, SE6, and SE4 are actively looking for what you do. Unlike display or social, Search Ads target people at the exact moment of intent — they've typed "plumber Lewisham" or "accountant Catford" because they need one right now. When the campaign is built and managed properly, that intent translates into calls and enquiries. When it isn't, the budget disappears into irrelevant clicks. The difference is in the setup — keyword structure, negative lists, match types, and conversion tracking that actually works.
PPC Management for SE13, SE6 & SE4
Managing Google Ads for Lewisham businesses isn't just about picking keywords — it's about knowing the local market. Which searches in SE13 convert versus which are just research? What's the competitive landscape for your service in Catford versus Brockley? What time of day do Lewisham customers search, and does it vary by device? These questions shape a campaign structure that actually performs. We manage campaigns month-to-month, with weekly account checks and clear monthly reporting on spend, leads, and cost-per-conversion. No minimum contract and no percentage-of-spend fees.
Google Shopping Ads for Lewisham Retailers
For Lewisham businesses selling products — in a shop, online, or both — Google Shopping campaigns put product images, prices, and your business name in front of buyers at the search stage. Shopping ads generate higher-quality clicks than text ads because the buyer has already seen the product and price before clicking. We handle the Merchant Center, build and optimise the product feed, structure campaigns by category and margin, and manage ongoing feed health and bid adjustments. If you're an e-commerce business or a Lewisham retailer with an online presence, Shopping is worth prioritising.
Why Most Google Ads Accounts Waste Budget
In the majority of Google Ads accounts we audit for Lewisham businesses, the same problems appear. Broad match keywords set to match any loosely related search — meaning budget goes on queries completely unrelated to the business. No negative keyword list, so the account has never blocked a single irrelevant search since it was set up. Ad groups with too many themes crammed together, which drives down Quality Scores and pushes up cost-per-click. And no conversion tracking, so the account has no way of knowing which keywords are generating leads. These aren't edge cases — they're the norm in self-managed accounts and in accounts handled by generalist agencies who aren't paying close attention. Fixing them is usually the highest-ROI move a Lewisham business can make with their Google Ads budget.
Google Ads and Local SEO Together — Lewisham
Google Ads and local SEO work on different timelines and different parts of the search results page. Ads appear at the top immediately and charge per click. Local SEO builds organic rankings and the Google Maps pack — free traffic once it's established, but 60–90 days to show meaningful results. Many Lewisham businesses run both in parallel: Ads for immediate lead volume while local SEO builds momentum. Once organic rankings are strong, some businesses scale Ads back or redirect budget toward more competitive keywords. We manage both services and can advise on the right approach for your situation — budget, industry, how competitive your Lewisham market is, and what timeline you're working to.
Ready to Start?
Your Competitors Are at
the Top of Google
Right Now.
A free audit takes 10 minutes. Already running Ads? We'll tell you exactly what's wasting your budget. Starting fresh? We'll show you what a realistic campaign looks like for your Lewisham market.