What is local SEO and why does my Croydon business need it? +
Local SEO is the process of optimising your online presence so that customers nearby find your business on Google when they search for what you offer. For Croydon businesses, that means ranking in the Google Maps Local Pack β the three results shown above organic listings β for searches like "plumber Croydon CR0" or "accountant CR7". Without it, better-optimised competitors take those positions and the customers that come with them.
How much does local SEO cost for a business in Croydon? +
Web Studio London offers local SEO management retainers from Β£299/month and full local SEO campaigns β including citation building, local landing pages, and review strategy β from Β£499/month. All pricing is confirmed in writing before work starts. No hidden costs, no surprise charges, and no long-term contracts required.
Why isn't my Croydon business showing up on Google Maps? +
The most common causes are: inconsistent NAP (name, address, phone) details across the web, a thin or under-optimised website, missing or incorrect location signals, a weak citation profile compared to competitors, or too few Google reviews. We offer a free local SEO audit for Croydon businesses β including CR0, CR2 and CR7 β to find the exact cause and give you a clear fix plan.
How long does it take to rank on Google Maps in Croydon CR0? +
Most Croydon businesses see measurable improvement in local search positions within 4β8 weeks of a properly executed campaign. More competitive sectors in CR0 town centre β estate agents, dentists, solicitors β can take 3β6 months to reach the top 3. We front-load the highest-impact changes so you see early movement rather than waiting for a full campaign cycle to complete.
What's the difference between local SEO and general SEO? +
General SEO targets broad or national keyword rankings across organic search results. Local SEO targets location-based searches β "electrician Croydon", "solicitor CR2", "dentist CR7" β and focuses on Google Maps Local Pack visibility. For businesses serving customers in a specific geographic area like Croydon, local SEO is typically far more cost-effective because the search intent is higher and the competition is local rather than national.
Do I need a website for local SEO to work in Croydon? +
You can rank on Google Maps without a website, but having one β especially a fast, mobile-optimised site with locally-targeted content β significantly strengthens your rankings and converts more visitors into enquiries. Web Studio London can combine local SEO and web design into a single campaign so both elements work together rather than being built in isolation.
Do you cover CR2 and CR7 as well as CR0? +
Yes. We run local SEO campaigns across all three postcode areas β CR0 (central Croydon, Addiscombe, Broad Green, Shirley), CR2 (South Croydon and Selsdon), and CR7 (Thornton Heath). If your business serves customers across all three areas, we build the campaign to cover all of them with postcode-specific content and local ranking strategy for each area.
Can I start with a one-off audit rather than a retainer? +
Yes. If you want to understand exactly where your Croydon business stands before committing to ongoing local SEO, a one-off audit is a practical starting point. We'll assess your local visibility across CR0, CR2 and CR7, identify the issues, and give you a prioritised action plan. If you then want us to implement it, we can move to a retainer. If you want to handle it internally, the audit still gives you a clear roadmap to follow.