"Our old agency stopped touching the account after month one. Web Studio London rebuilt it properly, and cost-per-lead was down nearly half by the end of the first quarter."
Google Ads Agency — London
The Google Ads Agency
London Businesses Call
When Their Ad Spend
Stops Working.
We manage Google Ads accounts for businesses that are done paying someone to babysit a campaign nobody's actually optimising. Search, Shopping, Display and YouTube, run together, by the same team. Still call it Google AdWords? So do half our clients. Either way, we're the AdWords agency London businesses switch to when cost-per-lead matters more than a tidy monthly report.
−48%
Average cost-per-lead reduction
48h
Campaign launch turnaround
5★
Google rating
★★★★★ 5.0 Google Reviews
Google Partner Certified Team
No Lock-In Month-to-Month
You Own Your Ad Account
In-House Only — No Outsourcing
What We Do
A Google Ads Agency
That Manages Every
Format Under One Roof.
Search Ads
Shopping Ads
Display & Remarketing
YouTube Ads
Performance Max
Call-Only Campaigns
Local Campaigns
Conversion Tracking
Most Google Ads accounts we look at are leaking money quietly. Broad match keywords with no negatives attached. Conversion tracking that's either broken or was never set up properly. A monthly report that says a lot without saying much. That's not Google Ads management, it's autopilot with a logo on it.
We run every account in-house. Search, Shopping, Display and YouTube share the same audience and conversion data, so budget actually moves toward what's converting, rather than sitting in five disconnected dashboards that don't talk to each other.
Still calling it Google AdWords? Fair enough, the platform got renamed in 2018 and the old name stuck for a lot of people. What hasn't changed is what a decent account needs: tight structure, an aggressive negative keyword list, and reporting built around cost-per-lead rather than clicks.
If you'd rather your own team ran campaigns eventually, we do Google Ads training as well, either one-to-one or with your marketing team, covering account structure, bidding, and how to actually read a report.
4.6×
average Shopping campaign ROAS across managed accounts
−48%
average drop in cost-per-lead within 90 days of a full account rebuild
Google Ads Services
Every Campaign Type.
One Google Ads Team.
Full rebuild, ongoing management, or training so your team can run it themselves. All of it comes from the same senior specialists, not a rotating cast of account handlers.
Google Search Ads Management
Keyword research, ad copy testing, negative keyword lists and bid strategy, built around cost-per-lead. This is the core of most Google Ads management London engagements.
Discuss Search Ads →Google Shopping Ads
Feed optimisation, product grouping and Performance Max management from a team that lives inside Merchant Center. We're a dedicated Google Shopping ads agency, not a Search team doing Shopping on the side.
Discuss Shopping Ads →Display & Remarketing
Audience-built remarketing and prospecting across the Display Network. Re-engaging people who almost bought, at a fraction of what Search costs per click.
Discuss Display & Remarketing →YouTube Ads
In-stream, in-feed and Shorts campaigns, run alongside your Search and Shopping activity so they're pulling in the same direction instead of competing for budget.
Discuss YouTube Ads →Google Ads Account Audit
A proper look at your existing account: wasted spend, broken tracking, structural issues. Delivered as a written report. No obligation to switch anything.
Request a Free Audit →Google Ads Training London
Account structure, bidding, conversion tracking, reporting, taught properly so your team isn't just clicking buttons they don't understand.
Book a Training Session →Where We Work
A Google Ads Agency
Covering Every
London Borough.
East London
Google Ads Management
Shoreditch · Canary Wharf · Hackney · Stratford · Ilford · Barking · Walthamstow
West London
Google Ads Management
Richmond · Hammersmith · Chiswick · Ealing · Wembley · Harrow
South London
Google Ads Management
Clapham · Balham · Croydon · Woolwich · Brixton · Greenwich
North London
Google Ads Management
Camden · Islington · Enfield · Finsbury Park · Tottenham
Central London
City of London
Westminster
Shoreditch
Canary Wharf
Clapham
No Travel Fees. No Excuses.
Based in London.
Available Anywhere Online.
Searching for a Google Ads agency near me or a Google AdWords agency London businesses actually rate? We manage accounts across every postcode, from Shoreditch startups to Canary Wharf professional services firms, with the same account manager and the same standards no matter where you're based.
We also work remotely with businesses across the UK, with the same reporting and account access you'd expect from someone sitting down the hall.
💻 Direct Access to Your Account Manager
You get WhatsApp access to the person actually running your campaigns, not someone relaying updates from a specialist you'll never speak to. Weekly check-ins available if you want them.
How We Work
Google Ads Management
Built On Structure,
Not Guesswork.
A lot of agencies launch a campaign in an afternoon and call it management. Here's what a proper account rebuild actually involves.
01
Account Audit & Tracking Check
We check conversion tracking accuracy, keyword match types, wasted spend and Quality Score before touching a single bid. If you don't have an account yet, we build one from the ground up.
02
Restructure & Rebuild
Campaigns rebuilt around search intent, tight ad groups, correct match types, negative keyword lists, and conversion actions mapped to what actually matters to your business, not just form fills.
03
Launch & Bid Strategy Testing
Campaigns go live with a bid strategy suited to your budget and goals, whether that's Target CPA, Target ROAS, or manual bidding while data builds up. Nothing runs on autopilot from day one.
04
Optimise, Report & Scale
Weekly bid and budget adjustments. Monthly reports on cost-per-lead, ROAS and Quality Score trends, written in plain English rather than a screenshot of your dashboard.
Why Web Studio London
We're Not a Typical Ad Agency.
This is what clients usually mention when comparing us to whoever they worked with before.
Leads, Not Clicks
Every campaign gets reported on cost-per-lead and ROAS. Impressions and click volume don't count as wins on their own.
Entirely In-House
Your account never gets white-labelled or passed to a third party. You work with the person actually managing your bids.
You Own the Account
The Google Ads account stays under your name and your billing. Leave whenever you like, and take a fully-optimised account with you.
No Media Mark-Up
A flat management fee with no hidden percentage tacked onto your ad spend. You'll know exactly what management costs versus media.
One Point of Contact
A dedicated senior account manager from day one, often founder Sehrish Sattar herself, not a junior handed your account after week two.
Tracking Built Correctly
Conversion tracking and GA4 set up properly from the start. It's the single most common thing we find broken in accounts we inherit.
Training Available
Want your team running campaigns eventually? We'll train them properly instead of quietly making sure you stay dependent on us.
No Lock-In Contracts
Month-to-month by default. We hold onto clients by getting results, not by making it painful to leave.
Industries We Serve
Whatever Your Industry —
We Know Your Search Intent.
A Shopping account for an eCommerce brand looks nothing like a Search account for a law firm. We've run both, and everything in between, for London clients.
eCommerce & Retail
Trades & Home Services
Finance & Legal
Healthcare & Wellness
Property & Real Estate
B2B & Professional Services
Hospitality & Travel
Startups & SaaS
Education & Training
Waste & Removal Services
Construction
Luxury & Fashion
Packages & Pricing
Google Ads Management.
Transparent Fees.
Flat monthly management fees, kept separate from your actual ad spend. No lock-in. One month's notice to cancel.
Starter
£499 /mo
For businesses new to Google Ads, or running a single campaign type on a modest monthly budget.
- Search campaign management
- Conversion tracking setup
- Keyword & negative keyword management
- Monthly performance report
- Dedicated account manager
- No lock-in — cancel any time
Growth
£999 /mo
Our most requested package. Full campaign management across Search, Shopping and Display for businesses ready to scale.
- Search, Shopping & Display management
- Remarketing campaign setup
- Weekly bid & budget optimisation
- Full conversion tracking & GA4 setup
- Monthly strategy call
- No lock-in — cancel any time
Enterprise
Custom
For larger accounts running Search, Shopping, Display and YouTube together at scale, with proper reporting to match.
- Full multi-format campaign management
- YouTube & Performance Max campaigns
- Dedicated senior Google Ads expert
- Weekly reporting & calls
- Google Ads training included
Client Results
What London Clients
Say About Us
★★★★★
5.0 — Google Reviews
"Shopping ads were a mess when we came to them, duplicate products, no negative keywords, nothing structured. Six months on, ROAS has more than doubled and we actually understand what we're paying for."
"We wanted our own team trained up rather than permanently outsourcing this. Two training sessions in, and honestly the account structure they left us with was better than what most agencies deliver as a finished product."
FAQ
Common
Questions
Questions about working with a Google Ads agency in London. Honest answers, not a sales script.
💬 Chat on WhatsApp✉️ Send an Email
What's the difference between Google Ads and Google AdWords?
There isn't one. Google AdWords was renamed Google Ads in 2018. If you search for "AdWords agency London" or "AdWords management," you're looking for exactly the same service as Google Ads management. Plenty of business owners still know it by the old name, so we use both.
How much does Google Ads management cost in London?
Our management fees start at £499 a month for a single campaign type, and that's separate from your actual ad spend. The Growth package, £999 a month, covers full Search, Shopping and Display management and is what most clients end up on. Enterprise pricing is scoped to account size and complexity, always agreed upfront, with no percentage skimmed off your media spend.
How much should I budget for Google Ads spend itself?
Depends entirely on your industry, competition, and what a customer is worth to you. A local trades business and a City law firm have completely different cost-per-click benchmarks. We'll give you a realistic budget recommendation as part of the free account audit, before you commit to anything.
Do you offer Google Ads training as well as management?
Yes. Account structure, match types, bid strategies, conversion tracking, and how to actually read a performance report. Delivered one-to-one or to your whole marketing team, either standalone or alongside a management engagement.
Is Google Shopping different from a normal Google Ads campaign?
Yes. Shopping ads run off a product feed instead of keywords, showing your product image, price and store name directly in search results. Feed optimisation, product grouping and Performance Max setup are a genuinely different skill from managing a Search account, which is why we treat it as its own discipline.
Will I own the Google Ads account, or does it belong to the agency?
The account sits under your own Google Ads login and billing, always. Some agencies build campaigns inside their own manager account to make it harder for you to leave. We don't do that. If you ever go, you take a fully-optimised account with you.
How quickly will I see results from Google Ads?
Search and Shopping can start generating leads within 48 hours of launch. The real optimisation, better Quality Scores, lower cost-per-lead, usually shows up 4 to 8 weeks in, once there's enough data to refine bidding and targeting. We'll set realistic KPIs before anything goes live rather than promise overnight miracles.
Are there long-term contracts?
No. Monthly rolling agreements, one month's notice to cancel. Long lock-in contracts are usually how agencies hide underperformance. If our management is actually working, you'll want to stay regardless of the notice period.
How is Web Studio London different from other Google Ads agencies in London?
Everything is managed in-house, never outsourced or white-labelled. You get a named account manager from day one, often founder Sehrish Sattar herself, and reporting built around cost-per-lead and ROAS rather than click volume. We're also a web design agency, so if the landing page your ads send people to is the actual problem, we can fix that too instead of just tweaking the campaign pointing at it.
Ready to Stop Wasting Ad Spend?
Your Google Ads Agency
Is One Audit Away.
Free account audit. Straight answers. No lock-in. We'll show you exactly where your budget is leaking and what a properly managed account looks like instead.