What is Google Ads and how does it work for Stratford businesses? +
Google Ads (formerly Google AdWords) is Google's pay-per-click platform that puts your Stratford business at the top of Google Search when customers are actively looking for what you offer. You bid on keywords and pay only when someone clicks β so if nobody clicks, you pay nothing. For Stratford businesses, this means appearing above organic results for searches like "plumber Stratford" or "dentist Newham" at the moment someone is ready to book. It's the fastest way to get to the top of Google, with results in days rather than the months SEO takes.
How much does Google Ads management cost in Stratford? +
Our Google Ads management for Stratford businesses starts from Β£299/month. Ad spend budgets β paid directly to Google β typically start from Β£1,000βΒ£1,500/month depending on your sector and the competition in Newham. New campaign setup is from Β£199 one-time. All pricing is written up before any work begins. We don't charge a percentage of your ad spend, so our incentive is always to get you better results, not to grow your budget.
What is the difference between Google Ads and Google AdWords? +
Google AdWords was rebranded as Google Ads in July 2018 β they're the same thing. The new name reflected the expansion beyond Search to include Display, YouTube, Shopping, App, and Local Services Ads. A lot of Stratford business owners still call it AdWords. Either way, we manage it.
Why is my Google Ads campaign not generating leads? +
The usual suspects: broad match keywords showing your ads for searches with no buying intent, missing negative keywords letting irrelevant clicks through, geographic targeting that's too wide (paying for clicks from outside Stratford), a slow or poorly converting landing page, and no conversion tracking so you can't even tell what's working. We offer a free audit that diagnoses exactly which of these is costing you money.
How quickly can Google Ads generate leads for my Stratford business? +
A properly built campaign can start generating clicks within hours of going live β most Stratford clients see their first enquiries within 24β48 hours. The first 2β4 weeks are a learning period where we refine based on real data. By weeks 4β8, campaigns tend to reach their most efficient state as Google's algorithm has enough signal to work with.
Should I use Google Ads or SEO for my Stratford business? +
Google Ads gets you to position 1 within days. SEO builds rankings over months and generates free traffic once it's there. They're not either/or β the most effective Stratford businesses run both. Google Ads covers you now while SEO compounds over time. We offer both services and can show you exactly how they work together for your specific business and budget.
Do you manage Google Ads for small businesses in Stratford? +
Yes β most of our clients are small and medium businesses in Stratford and East London. We structure management fees so Google Ads is viable for SMEs with modest budgets. Every campaign is tailored to what you can actually spend β no inflated packages, no minimum spends designed to bump our fee.
Can you rescue a Google Ads account that's been wasting money? +
This is one of our most common requests. We take over accounts that have been mismanaged, identify every source of wasted spend β broad keywords, missing negatives, wrong location targeting, poor landing pages β and rebuild the account properly. Most rescued accounts show a meaningful improvement in cost per lead within the first month under our management.