We'd been running Google Ads ourselves for about a year and getting almost nothing from it. Sehrish audited the account, found we were spending half our budget on completely irrelevant searches, fixed the structure, and within three weeks our cost-per-lead dropped by more than half. Should have done it sooner.
Google Ads Agency · Romford · RM1 · RM2 · RM3 · Havering
Google Ads
& PPC Management
for Romford
Businesses
Your competitors are showing up at the top of Google right now. If you're not there, those customers are calling them instead. We run Google Ads campaigns for businesses in RM1, RM2, and RM3 — Search, Shopping, and Display — built to convert clicks into actual enquiries, not just traffic. Led personally by Sehrish Sattar. Leads from day one.
Free account audit
Leads from day one
RM1, RM2 & RM3 targeting
No lock-in contracts
Free Audit — No Obligation
Is Your Google Ads Budget Going to Waste?
Tell us your business and what you're currently spending. We'll audit your campaigns — or build a plan from scratch if you're not running Ads yet — and tell you exactly what needs to change.
🔒 Your details are safe with us. Sehrish responds within 2 hours.
Audit Request Received!
Sehrish will review your account and be in touch within 2 hours with an honest assessment of what's costing you money — and what to fix first.
48hr
Typical time to first lead after campaign launch
200+
Google Ads campaigns built and managed
5.0
Google rating from 47 client reviews
Google Ads Services — Romford
Google Ads & PPC
Services for
RM1, RM2 & RM3
Every campaign is built and managed personally by Sehrish Sattar — no account managers, no offshore teams. You deal with one person who knows your business and your market.
01
Google Search Ads — Romford
Text ads that appear at the top of Google when someone in Romford searches for your service. We research the exact terms your customers use in RM1, RM2, and RM3 — "emergency plumber Romford," "accountant Harold Wood," "beauty salon Gidea Park" — and build tightly themed ad groups around them. Every campaign includes conversion tracking so you can see which searches actually turn into enquiries, not just clicks.
Get started02
Google Shopping Ads — Romford
If you sell products — online or in a physical shop in Romford — Shopping campaigns put your products in front of buyers at the moment they're searching. We build and optimise your product feed, set up the Merchant Center, and structure campaigns to push budget toward your best-margin, highest-converting products. Shopping ads show your product image, price, and business name, which means pre-qualified clicks from people who already know what they're buying.
Learn more03
Display & Remarketing Campaigns
Most people who visit your website don't enquire on the first visit. Remarketing fixes that by showing your ads to previous visitors as they browse other sites — keeping your Romford business front of mind until they're ready to contact you. Display campaigns also let you build brand awareness across the web at a much lower cost-per-click than Search. We handle the audience setup, creative direction, and bidding strategy.
Learn more04
Google Ads Audit — Existing Account
Already running Google Ads but not happy with the results? We audit your account from scratch — keyword match types, negative keyword gaps, Quality Scores, ad copy relevance, landing page alignment, conversion tracking setup, bid strategy, and wasted spend. Most accounts we audit are spending 30–50% of their budget on irrelevant clicks. We tell you exactly where the waste is happening and what it would take to fix it, with no obligation to engage us further.
Get a free audit05
Campaign Setup & Build — New Accounts
Starting from zero. We set up your Google Ads account, install conversion tracking on your website, build your campaign structure, research and group keywords by intent, write ad copy for every ad group, configure location targeting to your specific Romford service area, set up negative keyword lists to block irrelevant searches, and choose the right bid strategy for your goals. You get a properly built campaign — not a templated one — before we spend a penny of your budget.
Get a quote06
Ongoing PPC Management & Optimisation
A Google Ads campaign needs regular attention to perform well. We monitor your campaigns weekly — adding negative keywords, testing new ad copy, adjusting bids by device and time of day, pausing underperforming keywords, and scaling up what's working. Every month you get a clear report: spend, clicks, conversions, cost-per-lead, and what changed. No jargon, no dashboard logins — just the numbers that tell you whether it's working.
View packages07
Hyper-Local Targeting — RM Postcodes
One of the biggest advantages of Google Ads for Romford businesses is the ability to target exactly where you want — RM1, RM2, RM3, specific streets, or a radius around your premises. We configure location targeting so your budget reaches only the customers you can actually serve. If you cover all of Havering, we target all of Havering. If you only cover the town centre, we tighten it to that. No wasted spend on clicks from outside your area.
Get started08
Call & Lead Tracking Setup
If you don't know which keywords are generating phone calls, you're flying blind. We set up conversion tracking to capture calls, form submissions, and any other action that represents a real lead from your campaigns. Google call tracking, click-to-call extensions, and form tracking are all configured as standard. Once this is in place, you can see exactly which searches, ads, and campaign types are generating revenue — and we can optimise accordingly.
Learn more09
Google Ads + Website — Romford
Google Ads only converts well when the landing page it sends people to is relevant, fast, and persuasive. A generic homepage doesn't cut it. We build dedicated landing pages for your Romford campaigns — matched to the specific search term, with a clear call to action — that significantly improve your Quality Score, reduce your cost-per-click, and convert more clicks into actual enquiries. If you need both a new website and Google Ads, we handle everything in one package.
View web designThe Process
How We Build
Google Ads That
Actually Convert
in Romford
Most Google Ads accounts fail for the same reasons: bad keyword match types, missing negatives, weak landing pages, and no real conversion tracking. We fix the foundations before we spend a penny.
01
Free Account Audit or Brief
If you're already running Google Ads, we audit your account before anything else — identifying wasted spend, structural problems, and the quick wins. If you're starting from scratch, we run through your business, services, Romford service area, budget, and goals. This conversation shapes everything: campaign structure, keyword strategy, and what success looks like for your specific business.
02
Keyword Research & Campaign Structure
We research the exact search terms Romford customers use when looking for what you do — including long-tail variations, RM postcode modifiers, and competitor terms worth bidding on. Keywords are grouped by intent and theme, not just relevance. Each ad group has its own tightly matched keywords and ads, which is what drives up Quality Score, pushes down cost-per-click, and makes your budget go further.
03
Conversion Tracking & Account Build
Before the campaign goes live, we install conversion tracking — phone calls, form submissions, live chat, or whatever actions represent real leads for your business. This is the most important step and the one most accounts skip. Without it, you can't tell which keywords and ads are generating revenue versus just traffic. We get this right from day one.
04
Ad Copy & Landing Pages
We write multiple ad variants for each ad group — headline combinations, descriptions, and calls-to-action that match the search intent and speak to your Romford audience. Where needed, we also create or advise on dedicated landing pages that match the ad promise and push for conversion. An ad that's relevant to its landing page gets a better Quality Score, cheaper clicks, and a better conversion rate.
05
Launch, Monitor & Optimise
Once live, we monitor the account closely in the first two weeks — adding negative keywords daily as irrelevant searches come in, checking Quality Scores, and making bid adjustments. After the initial data has come in, we move into monthly optimisation cycles: testing new ad copy, refining match types, adjusting by device and time-of-day performance, and scaling budget toward what's converting. You receive a clear monthly report on every metric that matters.
Campaign Setup Checklist — Romford
RM1 · Search · Active
Conversion tracking installed — calls, form submissions, and live chat tracked from day one
Location targeting set to RM1–RM3 — no spend outside your service area
Negative keyword list active — blocking irrelevant searches before budget is spent
Ad groups themed by service — tight keyword-to-ad relevance for Quality Score
3+ ad variants per group — RSAs with Romford-specific messaging in testing
Ad extensions configured — call, sitelink, location, and callout extensions live
Bid adjustments set by device — mobile vs desktop performance split tracked
Landing page matched to ad — Romford-specific page, not generic homepage
Monthly optimisation cycle — negative additions, copy tests, bid reviews ongoing
Why It Works
Why Romford
Businesses Use
Google Ads
Romford has a big commercial catchment — RM1, RM2, RM3, and the wider Havering borough. When someone in that area searches Google for your type of business, the ads at the top get clicked first. Here's why it works, and what makes the difference between a campaign that converts and one that just burns through your budget.
Leads from day one — not weeks
SEO takes 60–90 days to move rankings. Google Ads appears at the top of search the day your campaign goes live. For businesses that need enquiries now — whether you've just launched, just lost a contract, or have capacity to fill — Ads is the faster route. We typically see the first leads within 24–48 hours of a well-built campaign going live.
You only pay for relevant clicks
Google Ads is a pay-per-click model — you're charged only when someone actually clicks your ad. When the campaign is built properly, with tight keywords and a solid negative list, those clicks are from people in Romford who are actively looking for what you do. That's a fundamentally different prospect from someone who sees a flyer or a Facebook post.
Tight local targeting — your postcodes only
You can target by postcode, radius, borough, or any combination. If you serve RM1 and RM2 but not RM3, we set it up that way. If your sweet spot is a 3-mile radius from your Romford premises, we do that. No budget spent on clicks from outside your service area — which is how most unmanaged Google Ads accounts quietly waste money every day.
Every pound is measurable
With proper conversion tracking in place, you can see exactly what each enquiry cost you. A campaign generating leads at £18 each is clearly worth running. One generating leads at £140 each needs fixing or stopping. Most advertising channels can't give you that clarity. Google Ads can — if the tracking is set up right, which most accounts skip.
Google Ads vs Other Channels — Romford
| Channel | Speed | Targeting | ROI Clarity |
|---|---|---|---|
| Google Search Ads | Day 1 | Postcode-level | Fully trackable |
| Local SEO | 60–90 days | Area-level | Mostly trackable |
| Facebook / Meta Ads | Few days | Interest-based | Partially trackable |
| Leaflets / Print | Days to weeks | Area-level | Hard to measure |
Google Search Ads captures people who are actively searching for your service right now — intent that other channels can't match. That's why conversion rates are typically higher than social or display.
Romford areas we target
RM1 (Romford town centre, Liberty Quarter) · RM2 (Gidea Park, Emerson Park) · RM3 (Harold Wood, Harold Hill) · Hornchurch · Upminster · Rainham · Collier Row · Rush Green · Noak Hill · London Borough of Havering
What Our Clients See
Real Numbers from
Real Campaigns
48hr
Typical time to first lead after a properly-built campaign goes live
30–50%
Budget wastage found in most accounts we audit, before any spend changes
200+
Google Ads campaigns built and managed across London and the UK
5.0
Google rating across 47 reviews from our own clients
Transparent Pricing
Google Ads Pricing
for Romford Businesses
Fixed fees — no percentage-of-spend model. Your ad budget goes directly to Google, not to us. All packages include personal management by Sehrish Sattar.
Campaign Setup
£299 one-off
For Romford businesses starting Google Ads from scratch. We build it right before spending a penny.
- Account creation & structure
- Keyword research for RM1–RM3
- Ad copy written for each group
- Negative keyword list built
- Conversion tracking installed
- Location targeting configured
Full PPC Management
£199/mo from
Ongoing Google Ads management for Romford — weekly optimisation, monthly reporting, and continuous testing.
- Weekly negative keyword additions
- Ad copy A/B testing
- Bid strategy optimisation
- Device & time-of-day adjustments
- Monthly plain-English report
- Conversion tracking maintained
- No minimum contract
Account Audit
£149 one-off
Already running Ads? We audit your account and tell you exactly where the waste is and what to fix.
- Full keyword & match type review
- Negative keyword gap analysis
- Quality Score audit
- Conversion tracking check
- Ad copy performance review
- Written recommendations report
Ad spend (your budget to Google) is separate and goes directly to your Google account — we never handle client ad spend. Management fees above cover our time only. Setup is included free when you sign up to ongoing management.
Client Feedback
Real Results from
Real Businesses
★★★★★
5.0 — Google Reviews
I was sceptical about Google Ads — heard too many stories about money disappearing with nothing to show for it. Sehrish set everything up from scratch, got the tracking right, and I could see from day three which keywords were generating calls. Four months in and it's our main source of new customers. The transparency is what got me.
We needed leads fast after taking on a new member of staff and having capacity to fill. The campaign was live within a week and we had four enquiries in the first 48 hours. Good quality leads, not time-wasters. Sehrish knows what he's doing and doesn't dress things up — he's straight with you about what's working and what isn't.
Common Questions
Google Ads
Romford
FAQ
Questions we hear regularly from Romford business owners. Not answered here? Message us on WhatsApp.
💬 Ask on WhatsAppHow quickly will I get leads from Google Ads? +
Google Ads can generate enquiries from the day your campaign goes live — unlike SEO, there's no waiting for rankings to build. Most Romford clients see their first leads within 24–48 hours of launch. The key is having proper conversion tracking in place before you go live, so you know which searches and ads are actually generating contacts rather than just traffic.
What budget do I need for Google Ads in Romford? +
There's no minimum Google requires, but you need enough data to optimise the campaign. For most Romford service businesses, a daily budget of £15–£40 (roughly £450–£1,200/month in ad spend, going directly to Google) gives you enough volume to see what's working within the first 30 days. Competitive industries like trades, legal, or dental may need more. We'll give you an honest estimate for your specific market before you commit to anything.
How much does Google Ads management cost? +
Campaign setup is a one-off fee from £299. Ongoing monthly management starts from £199/month. This covers our time — keyword monitoring, negative additions, ad copy testing, bid adjustments, and reporting. Your ad spend budget goes directly to Google and is completely separate. We don't charge a percentage of spend, which means our incentive is to make your budget as efficient as possible rather than to grow it.
Can you target my Google Ads to specific Romford postcodes? +
Yes. Google Ads location targeting lets us focus campaigns on RM1, RM2, RM3, or any combination of postcodes and radius areas you choose. If you only serve part of Havering, we only target that part — no budget wasted on clicks from areas outside your service territory. We can also set bid adjustments to push harder in your highest-value areas while still appearing in others at reduced spend.
I'm already running Google Ads but getting poor results — can you help? +
This is one of the most common situations we encounter. Most self-managed or agency-managed accounts we audit have the same issues: broad match keywords burning budget on irrelevant searches, missing negatives, low Quality Scores from mismatched ad groups, and no real conversion tracking in place. Our paid audit (£149) goes through every one of these systematically and gives you a written report of exactly what's wrong and how to fix it — whether you decide to engage us for management or not.
Is Google Ads or local SEO better for my Romford business? +
They serve different purposes. Google Ads delivers leads from day one but costs money per click — when you stop paying, the leads stop. Local SEO builds Google Maps and organic rankings that generate free traffic long-term, but takes 60–90 days to move. Most Romford businesses benefit from both: Ads for immediate lead volume while SEO compounds in the background. We manage both services and can give you an honest view of which makes more sense for your current situation and budget.
Do I own my Google Ads account? +
Yes, always. We set up or manage campaigns inside your own Google Ads account, which you own and control. You can see everything we do, pause or stop at any time, and take the account with you if you ever decide to manage it yourself or use a different agency. We don't hold accounts hostage — something you should always check before engaging any PPC agency.
What types of businesses do you run Google Ads for in Romford? +
We work with trades (plumbers, electricians, builders, roofers), health and beauty, professional services (solicitors, accountants, financial advisers), food and hospitality, retail, estate agents, and service businesses across RM1, RM2, RM3, and Havering. If people search Google for your type of business in Romford, Google Ads is almost certainly worth testing.
Web Studio London is a Google Ads agency serving Romford — covering RM1, RM2, RM3, and the wider London Borough of Havering. We build and manage Google Search, Shopping, and Display campaigns for independent businesses, trades, and professional services across the Romford area. Founded and run personally by Sehrish Sattar — no account managers, no outsourcing.
Google Ads Management in Romford
Google Ads for Romford businesses puts your service at the top of search results when customers in RM1, RM2, and RM3 are actively looking for what you do. Unlike display advertising or social media, Search Ads target people at the exact moment of intent — they've typed "electrician Romford" or "solicitor near Harold Wood" because they need one right now. When the campaign is built and managed properly, that intent translates directly into phone calls and enquiries. When it isn't, the budget disappears into irrelevant clicks with nothing to show for it. The difference is in the setup — keyword structure, negative lists, match types, and conversion tracking.
PPC Management for RM1, RM2 & RM3
Managing Google Ads for Romford businesses isn't just about choosing keywords — it's about understanding the local market. Which searches in RM1 convert versus which are just research? What's the competitive landscape for your specific service in Gidea Park versus Harold Wood? What time of day do Romford customers search, and does it differ by device? These are the questions that shape a campaign structure that actually performs. We manage campaigns for Romford businesses month-to-month, with weekly account checks and clear monthly reporting on spend, leads, and cost-per-conversion. No minimum contract and no percentage-of-spend fees.
Google Shopping Ads for Romford Retailers
For Romford businesses selling products — in a shop, online, or both — Google Shopping campaigns put product images, prices, and your business name in front of buyers at the search results stage. Shopping ads typically generate higher-quality clicks than text ads because the buyer has already seen the product and price before clicking. We set up the Merchant Center, build and optimise the product feed, structure campaigns by product category and margin, and manage ongoing feed health and bid adjustments. If you're an e-commerce business or a Romford retailer with an online store, Shopping is worth prioritising.
Why Most Google Ads Accounts Waste Budget
In the majority of Google Ads accounts we audit for Romford businesses, the same issues appear: broad match keywords set to match any search loosely related to the keyword, meaning budget goes on searches completely unrelated to the business. No negative keyword list, so the account has never blocked a single irrelevant search since it was set up. Ad groups with too many themes crammed together, resulting in low Quality Scores and higher costs-per-click than a well-structured campaign would pay. No conversion tracking, meaning the account has no idea which keywords are generating leads and can't optimise toward them. These aren't edge cases — they're the norm in self-managed accounts and in accounts managed by generalist agencies who aren't paying close attention. Fixing them is usually the highest-ROI thing a Romford business can do with their Google Ads budget.
Google Ads and Local SEO Together — Romford
Google Ads and local SEO are not competing strategies — they work on different timelines and different parts of the search results page. Ads appear at the top of search immediately and charge per click. Local SEO builds organic rankings and the Google Maps pack, which generate free traffic once established but take 60–90 days to show meaningful results. Many Romford businesses run both in parallel: Ads for immediate lead volume while local SEO builds momentum in the background. Once organic rankings are strong, some businesses scale Ads back or redirect budget toward higher-competition keywords. We manage both services and can advise on the right approach for your specific situation — budget, industry, timeline, and how competitive your Romford market is.
Ready to Start?
Your Competitors Are at
the Top of Google
Right Now.
A free audit takes 10 minutes. If you're already running Ads, we'll tell you exactly what's wasting your budget. If you're starting fresh, we'll tell you what a realistic campaign looks like for your business and your Romford market.