What is local SEO and why does my Stratford business need it? +
Local SEO gets your business in front of people searching on Google nearby. For Stratford businesses, that means appearing in the Google Maps Local Pack β the top 3 map results that get the most clicks and calls. Stratford's growth post-2012 has made this a genuinely competitive market. Without local SEO, a better-optimised competitor takes those customers.
How do I add my Stratford business to Google for free? +
Creating a Google Business Profile is free. Go to business.google.com, sign in, and click "Add your business to Google." Enter your business name, category, Stratford address or service area, phone number, website, and hours. Google then verifies your listing β usually by postcard, phone, or email. Web Studio London handles the entire setup and verification process from Β£199 if you'd rather not deal with it yourself.
Why is my Stratford business not showing up on Google Maps? +
The most common causes: your Google Business Profile is unverified, your NAP details are inconsistent across the web, your profile is incomplete, your business category is wrong, or your listing has been suspended. Stratford is also a competitive area β a profile that would rank fine in a quieter market might get pushed down by well-optimised competitors here. We offer a free GBP diagnostic to identify the exact issue.
What's the difference between Google My Business and Google Business Profile? +
Google My Business was rebranded to Google Business Profile in 2021. Same product β your free listing on Google Search and Maps. The standalone GMB app was retired; you manage your profile directly in Google Search, Google Maps, or the Business Profile Manager. We manage both under either name.
How much does local SEO cost in Stratford? +
Google Business Profile setup starts at Β£199 as a one-time service. Ongoing local SEO management starts from Β£299/month. Full local SEO campaigns with citation building, review strategy, and local landing pages start from Β£499/month. All pricing is confirmed in writing before anything starts β no hidden costs.
How long does it take to rank on Google Maps in Stratford? +
Most Stratford businesses see measurable movement in Google Maps visibility within 4β8 weeks of proper GBP optimisation and a local SEO campaign running. Stratford town centre and the Westfield catchment are more competitive β top-3 rankings there may take 3β6 months. We front-load the quick wins so you're not waiting months for anything to happen.
Can you manage my Google Business Profile for me? +
Yes β our GMB management service covers everything: profile optimisation, weekly Google Posts, photo updates, Q&A, review responses, spam fighting, and monthly performance reporting. You run your Stratford business; we keep your Google listing healthy, active, and ranking.
Do I need a website for local SEO to work? +
You can rank on Google Maps without a website, but having one boosts your local rankings noticeably and converts far more visitors into actual enquiries. Google's free Business Profile website builder exists but performs poorly compared to a properly built site. Web Studio London combines Stratford local SEO with web design for the strongest possible local search presence.